GroupM’s Nestle Team is a media investment management company, a part of GroupM. This agency was created to manage the Nestlé business and consists of offices in New York and Santa Monica.
GroupM’s Nestle Team has a multidisciplinary approach to marketing services. With the backing of GroupM’s media volume and expertise, our agency provides clients a unique combination of scale as well as focus and customized service.
Job Overview:
GroupM’s Team Nestle is actively looking for an Analyst on the Audience Campaign Management (ACM) team. The ACM Analyst is responsible for developing, executing, and optimizing Audience Targeted plans in accordance with campaign objectives and targeting strategy – utilizing both reserved media and programmatic media buying.
You will collaborate with a group of quick witted, humorous, and extremely dedicated coworkers and clients whom are all passionate about digital media. The work environment is inviting. You will work in an open modern space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives. Everyone has a voice and we are open to new ways of thinking, especially those that will contribute to the overall success of of the agency. Opinions and ideas are always welcome, in fact they are encouraged!
We believe in the power of digital media to transform the way businesses and consumers can interact. You must believe as well.
Job Responsibilities:
• Responsible for keeping up to date with the latest in trafficking and media industry trends • Assist in advising/consulting with media team and client regarding advertising technologies, tracking performance and campaign performance • Act as liaison with media, creative agencies and publisher sites regarding planning, tracking, scheduling and delivery of campaigns • Serve as the main point of contact between ad server and internal business units • Screen incoming creative according to adserver specs and technical requirements documentation • Create process document for all parties and make sure all parties are in check • Deal with third party ad companies and vendors such as: Pointroll, and Atlas • Manage the scheduling, production and implementation of online advertising campaigns • Coordinate the rotation of ads • Deliver banners with rotation updates to sites • Delivery follow-up; channeling site questions to the appropriate people within the agency • Thorough communication of advertising instructions between the Agency and Web sites • Follow-up with Production and Media in regards to posting and rotation status, both before and after campaign is live • Execute creation of HTML tags for websites using Dart and Atlas programs
Job Requirements:
• •Bachelor’s Degree • •Strong written and verbal communication skills • •Ability to prioritize and organize workload • •Sense of procedure within a corporate environment • •Strong people skills • •Ability to speak and present before vendors, clients and fellow employees • •DFA 6 Double Click experience a plus • •Understanding of Internet technologies • •Working knowledge of MS Word, Excel and Power Point
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