Marketing | Seattle, WA, United States
Who We Are:
Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Serve People, Lead Thought, Play As a Team, Compete Every Day, Demonstrate Integrity, Have Fun and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks.
Your Job:
The No. 1 job of the Global Brand Marketing team is to ensure our Run Happy brand continues to resonate with runners. In everything we do, we strive to be consumer-centric and runner-focused. In addition to setting global brand strategy, the team also seamlessly executes U.S. consumer marketing.
Our goal at Brooks Running is to create the most passionate community of runners in the world. The perfect Digital Community Specialist is in tune to the running lifestyle and knows how to get runners talking. At the core of the Brooks Running social media efforts is a desire to get runners talking and listen to what they are saying – on and off the run. The Digital Community Specialist is able to do this through a combination of creativity, running insight and an understanding of what makes runners tick on each of our community platforms.
Your Responsibilities:
Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Serve People, Lead Thought, Play As a Team, Compete Every Day, Demonstrate Integrity, Have Fun and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks.
Your Job:
The No. 1 job of the Global Brand Marketing team is to ensure our Run Happy brand continues to resonate with runners. In everything we do, we strive to be consumer-centric and runner-focused. In addition to setting global brand strategy, the team also seamlessly executes U.S. consumer marketing.
Our goal at Brooks Running is to create the most passionate community of runners in the world. The perfect Digital Community Specialist is in tune to the running lifestyle and knows how to get runners talking. At the core of the Brooks Running social media efforts is a desire to get runners talking and listen to what they are saying – on and off the run. The Digital Community Specialist is able to do this through a combination of creativity, running insight and an understanding of what makes runners tick on each of our community platforms.
Your Responsibilities:
- Understand the running community and the topics that resonate with runners globally.
- Manage and grow the Brooks Running presence through the br.com blog, Twitter, Facebook, Pinterest, Instagram, youtube and other strategically relevant online properties.
- Monitor, listen, initiate discussions and connect with influencers and runners.
- Create editorial content calendars to support seasonal initiatives and top brand stories.
- Manage day-to-day activities on social media platforms, including Facebook, Twitter, YouTube, Pinterest, Instagram, etc.
- Directly interact with fans and followers, managing promotions and contests
- Monitor and report on fan behavior and interest trends.
- Collaborate with Creative team in order to infuse strategy into the creative or conceptual outcome.
- Use Google Analytics and other measurement tools to provide reports on metrics and continually find ways to improve on those metrics through testing and new initiatives.
- Partner with Customer Service, Brand Communications, Retail Marketing and Events Marketing to leverage social media to foster a deeper connection with runner.
- Bachelors degree.
- 3-5 years experience managing communities and driving social media initiatives for a consumer brand.
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
- Creative thinker who is always looking for new ways to interact with our audience to illustrate how we Run Happy and stay on-trend with in social communities.
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and our external partners.
- Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.
- Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.”
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
- Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
- Embraces and lives the Brooks values!
Brooks Sports, Inc. is an equal opportunity employer and our policy is to maintain employment practices that conform to the intent and letter of the laws regarding equal employment opportunity. Brooks is committed to affording equal employment opportunity to all individuals without regard to race, sex, color, religion, national origin, age, disability, veteran or military status, marital status, sexual preference, genetic information or any other basis prohibited by federal, state, or local laws or regulations. This commitment applies to all phases of the recruitment process including hiring, selection, promotions, transfers, demotions, compensation, benefits, or training. Brooks will endeavor to make reasonable accommodation for qualified individuals with known disabilities, unless doing so would result in an undue business hardship or a direct threat to the health or safety of any individual.
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